ICUNI Labs / Website systems

Website Systems Walkthrough

Compare three original responsive website directions: a professional advisory site, a radio-shaped interface and a commerce experience. Each direction treats the website as a system with a different audience and interaction model.

Different problems, different interfaces

A booking-led advisory journey, a tuneable media experience and a searchable commerce surface should not share one generic template.

Desktop and mobile together

The walkthrough shows how hierarchy, touch and motion change across screen sizes without losing the underlying purpose.

Expression with a job to do

Visual craft is used to help people understand, choose and act—not as a substitute for useful content.

Discuss a website system